Most of the advertisements are based on women's health. All the ads benefit the magazine because it brings in new clients. The first 12 pages are just ads. On the actual cover of the magazine there is a picture of Emma Roberts, on the table on contents there is another picture of Emma but in a different setting, pose, and clothes.
The distribution number is roughly 1.5 million. Shape has not won any awards that i could find but it is own as THE fitness magazine for women and it is highly read.

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